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My inspiration was mainly from 90s perception of what nerds were like. My brief targeted was to show nerds fashion in very unique, energetic and colorful ways. There is certain perception attached with the word 'Nerd', I had to think of something which breaks that perception but is yet relevant to the nerd culture. 

 

So I thought of making it lot colorful and using vector elements that portrays 90's Nerd culture. I've also used some abstractive and surreal approaches as nerds are considered to highly imaginative.
 

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EXPERIMENT

yourself 

Here's the static mock of the whole page. The page was divided into several clothing & accessory categories. Every section has a unique style of portrayal of the section.

 

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